I started using Adsense 15 years ago.

Google Adsense is 15 years old. Today Google sent an email to me with a bit of personal data:

I remember the great excitement I had when Adsense first came out. Finally, owners of niche content sites had a way to earn good money from relevant ads.

The best month–January, 2016–was bittersweet. At one point I was earning over $1,000 a day. Then I got a message from Google that some of my sites weren’t up to their quality guidelines, and the revenue dropped significantly overnight.

I still use Adsense on smaller sites for which it doesn’t make sense to do direct ad sales. But the glory days of January 2016 are long gone.

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