Even if ICANN gives the company the nod, it won’t raise prices this year.
Verisign (NASDAQ: VRSN), the registry for .com and .net domain names, won’t raise prices for its domain names this year.
In an announcement on its blog, the company announced the price freeze in response to the COVID-19 pandemic.
As of right now, Verisign can’t raise prices on .com anyway. However, ICANN is widely expected to allow Verisign to increase .com prices 7% this year.
Freezing .com prices for the year might not have much of an impact on its bottom line. Even if ICANN allowed the company to raise prices, it would have to wait 6 months before implementing the change. At the earliest, it would be able to raise prices in October if ICANN approved the price increases next month.
What remains to be seen is if Verisign will ask for the right to increase prices twice (or double) next year due to this year’s freeze. That might require a change by the NTIA.
The company is also rolling out a program to registrars that may help registrants keep their domains if they aren’t able to pay for them due to the pandemic.