Chinese company’s website doesn’t resolve? Try again with www.

Picture of Apple monitor with www on it, and "tips & tricks" in the corner

Here’s a quick tip for you when researching end users in China. Be sure to prefix a .cn or .com.cn domain with “www”. Otherwise, you may miss out an important Chinese company.

This is a common problem I have come across time and time again. Say I have a domain called MyDomain.com and I want to see if MyDomain.cn is already developed. When you enter the domain into your browser, there is a difference between specifying “mydomain.cn” and “www.mydomain.cn”.

The difference can be illustrated using the following examples.

Domain With www Without www
Eduyun.cn Education platform Not resolve
SZSE.cn Stock exchange Not resolve
NMC.cn National Meteorological Center 403 Forbidden
ZZGC.com.cn Engineering company Not Found
SGCC.com.cn Electric utility company Not resolve
CMBC.com.cn Bank Not resolve

By not including the “www” prefix, you may have missed out on some big potential buyers for your domain. For example, SZSE.cn is the corporate site of ShenZhen Stock Exchange, which is the 8th largest stock exchange in the world according to Wikipedia. Another example is SGCC.com.cn of State Grid Corporation of China which ranks No. 5 in 2019 Fortune Global 500.

Therefore, be sure to prefix .cn and .com.cn domains with “www” when doing your end user research.

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